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The Carphone Warehouse’s website for its tasteless ‘pro-choice’ campaign seems to have been scrapped after much controversy, including pro-life protests outside its shops, and pro-life consumers making their voices heard.
 
Carphone Warehouse was strongly criticised for creating the perception that it was supportive of the push to legalise abortion in Ireland. Protests were held outside retail units by pro-life activist who objected to the massive advertising spend using the ‘We're pro-choice’ tag.
 
The website www.wereprochoice.com is now re-directing to the customary Carphone Warehouse site, and the ‘We’re Pro-Choice’ logo has been scrubbed from the adverts and replaced with ‘Your Choice’.

www.wereprochoice.com is gone and is redirecting to the carphone warehouse main site with the new symbol in place

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A big thank you to all of you who contacted the retailer to express your concern. As you will recall, in an action alert to activists we’re urged you to tell them :

“We can argue that being for choice is fine, because abortion isn’t about choice, it’s about killing a baby and hurting a mother, but clearly Carphone Warehouse meant the ads to be provocative. And the truth is that the ‘I’m pro-choice’ slogan is used to justify killing babies.
 
“So, it’s very important that YOU as a pro-life consumer tell Carphone Warehouse what  you think TODAY by email, phone and more,” we said.
  
 As an example, lots of people wrote to Carphone Warehouse saying:
 
“You have lost me, my family and many of my friends as a customer because your ‘pro-choice’ ad is an attempt at controversy that pushes the lie which claims killing a baby is simply a ‘choice’.  Quite obviously, your ad was timed to make an impact on the abortion debate, but it has backfired.
 
Choice is fine for phones, but the euphemism of ‘pro-choice’ is used to conceal the horrible reality of abortion. Since you either support that, or think it’s a good sales pitch to oppose the pro-life position, then we have plenty of other providers to choose from."

Protestors outside Carphone Warehouse said that they wanted to remind the company that the majority of Irish people were pro-life and objected to firms trying to manipulate the electorate or public opinion.

Old symbol, new one

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